Everything is going mobile, from booking to check-ins to room access to restaurant, event or service recommendations, and reservations to hotel and travel reviews. Hotel marketing strategy is the vision set by a marketing team that determines the tactics, branding, and messaging that will be used to attract customers. Grow your business today through promotion to over 200,000 industry leaders globally. Invite contacts and friends. Don’t let negative reviews or comments go unanswered if at all possible. Instagram and Snapchat work wonders when it comes to sharing visual content with potential guests online. In today’s marketplace, there are better, more affordable and direct ways – as long as you have the right strategy. The hotel chain has seen an incredible gain in traffic since they joined Pinterest as a part of their hotel social media marketing strategy. Ibis Hotels deals in Hospitality and Tourism. Make sure you understand the commission structure for your listings. https://www.e-marketingassociates.com/blog/10-strategies-to-jump-start-your-2019-hotel-marketing-plan, https://www.wordstream.com/blog/ws/2018/09/07/hotel-marketing, https://www.revfine.com/hotel-marketing-strategies/, https://insights.ehotelier.com/insights/2019/01/14/top-5-hotel-marketing-strategies-for-2019/, https://www.socialtables.com/blog/hotel-sales/hotel-marketing-plan/, https://fitsmallbusiness.com/hotel-marketing-ideas/, Tuesday, January 26th, 2020: 2021 Virtual InnSpire Conference & Marketplace, 2021 Week of Unity – Texas Travel Alliance. Crowd-sponsored content is a big plus for hospitality marketing. The current climate of offline and online opportunities can make this task feel overwhelming. This sample marketing plan was created with Marketing Plan Pro software. When you deliver amazing guest experiences, you create memories for the guest which they will want to share with their loved ones. In this article, we are going to share some of the essential marketing strategies for hotel business that would help you stay ahead in this ever-competitive industry. (Marketing & strategy/ Hodder & Stoughton/ page 6.) Every time we question the relevance of email marketing for hotels, the data proves us wrong! Showcase your engagement with your guests and community. There is a ton of other studies that indicate the efficacy of emails in specific business goals. A video about your property posted to YouTube or Facebook will not only appeal to younger demographics but will improve your Google rankings. Although there are differences, we can learn a great deal from SARS in terms of speed and length of the recovery process. Team up with an influencer who you think would be able to embody the spirit of your brand, your culture and with whom your audiences would best relate to. This is the first impression you will make on a potential guest, make it memorable and usable. Crowd-sponsored content, if you will, is the next thing in hospitality marketing. Brand segments its services on basis of its unique ambience and experience, the bundle of offerings and other complementary services like Spa, Gym, Hygiene factors, pricing, and staffs.The brand focuses on premium pricing strategy thus catering the high profile business class and upper class of the society. Planning marketing strategies is vital to increase business sales and return guests to your hotel. Offer incentives, even something as simple as a cup of coffee for liking you on Facebook. Required fields are marked *. Apart from working with some of India’s leading media houses, she has also worked as a French language translator. We include business essentials in every room, such as a nice desk, internet connection, wireless access, and provide easy to access meeting rooms with all audio-visual and technology needs as well as catering for longer meetings. Consider offering awards and incentives to guests who make fun or quirky videos of your hotel and post them to social media. Hotel packages are a staple of any marketing and sales strategy, and also something guests will expect to have offered to them. Post quality content, consistently, following the 80/20 rule – 80% about your local area, 20% about the hotel itself. More and more people find hotels and plan their travel based on what they’ve seen on Instagram and Facebook. Hotelogix is considered to be a thought leader and a well-known name in introducing the latest technology in the hospitality space. Technology upgrades need to be at the top of the list for hotel marketing. In 2019, the cards fall in your favor. Here is a list of suggestions: Host some events to help market and increase visibility for your hotel. With planning, prioritizing, personalizing and consistency you can navigate through the ever-changing landscape with great success. To pull this off, marketers must commit to building, deploying, and managing a high-value hotel marketing strategy. Include links to Facebook and Instagram on your website, in emails or even at the bottom of your receipts. Mobile Booking is already widely accepted and popular as the new norm and finding newer ways to use mobile technology can be a real game changer for the hospitality industry. Today, industries like hospitality and tourism face a constantly changing customer landscape, wherein seasonal opportunities like events, contingencies and trends rapidly come and go. But the big game-changer for marketing is mobile technology. But with consistent efforts, and genuine sincerity you can win over guests easily. However, this can become much easier when you have a strong hotel marketing strategy in place. This is particularly true with visual content which portals like Instagram and Snapchat are designed to share. Here is the Marketing mix of Ibis Hotel which is a subsidiary of its owner company Accor Hotels. This site uses Akismet to reduce spam. © 2020 | Texas Hotel & Lodging Association. Even the best hotels will have upset guests from time-to-time. This is one of the least explored but most effective marketing strategies for hotel businesses. From proximity marketing or age/gender/geo-based targeted ads to throttling time-sensitive in-app notifications to encourage impulse buying, one can do wonders in marketing hotels using mobile technology. We’ve outlined 11 hotel marketing ideas that should be included in your strategic plan. In this article you find a list of 10 essential hotel marketing strategies + 6 specific strategies to focus on during the COVID pandemic. Fill your profile page with searchable content, and relevant keywords  – this helps Facebook serve your page to people for various inquiries from across the site. Include imagery of engaging scenery, architecture or nearby attractions. A marketing and sales plan helps hotels to look at how holistically they are approaching their marketing strategy and way that they could diversify their approach. It is fundamental to gain exposure and it can be done in multiple ways. Divya Bhat is a content strategist and writer with over a decade’s experience in journalism and marketing. It helps to source varied perspectives because your marketing team may not always look at things the way your guests do! Make sure your Facebook page and Instagram feed is up and active. Having your own hashtags can also encourage guests to share their experiences with you. Our market budget therefore is put at 9,500 US dollars for the first year of operating. Email marketing can be used to recreate interest in guests who have stayed with you in the past, in building loyalty with repeat guests, in promoting offers or corporate guests, and what have you! This also allows you to communicate with your guests (and potential guests) directly. Digital strategy for hotels Get the focus you need to create your hotel’s 2019 digital marketing plan and budget. When a half a second of action is better than half a day of talk, Hotelogix helps hotels navigate through COVID, How to use creative upselling to accelerate your marketing strategy, 5 ways hotels can boost their revenue amid COVID chaos, How we can help you retain jobs and revenue amid the pandemic, More Hotel Mogel: Essays in Hotel Marketing & Management, Hotelogix, AxisRooms and RepUp merger announced, Tips to improve your hotel occupancy post-COVID, Solid as a rock– marketing tactics to futureproof your hotel during and after COVID-19. Be sure to add reputation management to your marketing plan. Where to start when implementing a hotel marketing strategy? Let us find out why. An avid Customer Experience enthusiast, she is also passionate about the Travel & Hospitality industry. This is what makes it an ideal fit for your hotel marketing plan in 2019. How to promote a hotel with the internet moving so rapidly with new developments every day, week and month … Here is a 10 step plan on how to market a hotel. Traffic gains include a 1,000% increase in daily average visitors from Pinterest and a 1,700% increase in daily average … Invite groups, associations or clubs for luncheons or cocktail hours, and work to maximize cross-promotional opportunities with them. Make sure you ‘claim’ your hotel on all major booking and review sites so you can track comments and respond where possible. Social media is crucial to hotel marketing. 85% of travelers use mobile devices to book travel activities. That’s one of the reasons why hoteliers in over 100 countries trust Hotelogix for streamlining hotel operations and growing their hospitality business. it … What sets the company apart from the company is that it has the largest catalogue of … Engage with posts that mention your business, if a visitor or another business mentions you in a post, thank them, like the comment, join the conversation. Before you start any marketing plan, make sure your message is clear, relevant and consistent in all your marketing. And often those people will go online and vent their complaints on review sites and social media, so you’re bound to get a negative review or two. 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